30 Apr '13, 2pm

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasounds [Case Study]: Fujifilm Sonos...

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasounds [Case Study]: Fujifilm Sonos...

On Wednesday, I will share Fujifilm SonoSite’s YouTube case study at the Medical Development Group (MDG) May Forum on New Media Strategies for Medical Devices . SonoSite is the innovator and world leader in bedside and point-of-care ultrasound and an industry leader in ultra high-frequency micro-ultrasound technology. Headquartered near Seattle, the company is represented by 26 subsidiaries and a global distribution network in over 100 countries. SonoSite’s portable, compact systems are expanding the use of ultrasound across the clinical spectrum by cost-effectively bringing high-performance ultrasound to the point of patient care. In early 2011, SonoSite began preparing for major product roll-outs over the next two years. Although SonoSite’s management was confident that these new products would raise the “innovation bar” in point-of-care ultrasound visualization, it also...

Full article: http://www.reelseo.com/fujifilm-sonosite-youtube-spread-w...

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