30 Apr '13, 12pm

Live @ SMX Advanced: Top Social Tactics For The Search Marketer

As search marketers, we’re used to operating “behind the scenes,” crafting great content and engaging in one-on-one link building efforts and other subtleties to build out a comprehensive SEO strategy. Or we spend hours with our AdWords editor or other paid search tools building and managing campaigns that will touch individual searchers briefly, without revealing the complexity of our online advertising effort. And now, in the face of overwhelming evidence, we must recognize the power of social media, and can no longer ignore it. But social is different, by its very definition. You’re exposed, you’re directly engaged, and its thrilling when it works and you’ve directly connected with your customers and prospects – but there’s nowhere to hide if something misfires and communities or memes turn the tides against you. That doesn’t mean you can’t prepare yourself, leveraging ...

Full article: http://searchengineland.com/live-smx-advanced-top-social-...

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