30 Apr '13, 10am

Brand Search As A Ranking Signal - A Study

Brand Search As A Ranking Signal - A Study

I was having a look at one of my client’s rankings in the Home & Garden sector recently, and I found that although their rankings hadn’t changed *that much* the SERPs had changed completely. Where there were previously small businesses competing with them, this had now been replaced with big name brands. And it occurred to me that brand search or brand must have been a factor in it – I was aware that there had been an update, but it hadn’t “clicked” until I saw this massive change. If you want an example of what I mean, check out the search “tyres” you will see it has Asda and Tesco tyres, as well as Kwik Fit, ATS and a few other lesser known brands (see screenshot below). So I decided to do some analysis… Here’s What I Did I took the top 32 rankings across 85 keywords in the Home & Garden sector, I then looked up each domain (471 domains in total) and worked out their mai...

Full article: http://www.davidnaylor.co.uk/brand-search-as-a-ranking-si...

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