30 Apr '13, 11am

Killer PPC Testing Using an Ad Testing Matrix

Killer PPC Testing Using an Ad Testing Matrix

Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Of those that do test, many do so in a haphazard, disorganized manner. I used to be one of those disorganized ad testers. I’d create a couple ad variations and rotate them evenly to see which performed better. Once I had a winner, I’d think up something new to test against it. I’d review results whenever I thought about it. Lucky for me, this approach did result in better ROI for clients. With large accounts, though, haphazard testing becomes unwieldy in a hurry. That’s why I started using an ad testing matrix. And you should, too. Here’s how. Do Your Homework Probably half the articles I’ve written about PPC have goal identification as the fir...

Full article: http://searchenginewatch.com/article/2264932/Killer-PPC-T...

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