30 Apr '13, 7am

Google Active View Format Gets Accreditation

Google Active View Format Gets Accreditation

Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012 , lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible onscreen for one second or longer. Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. Google also shared some data showing that increased viewability improves campaign performance in a blog post , Neal Mohan, Google's vice president of display advertising. It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. In fact, Google found that CTRs for viewable above-the-fol...

Full article: http://searchenginewatch.com/article/2264923/Google-Activ...

Tweets

Active antennas invade next-gen smartphones

Active antennas invade next-gen smartphones

eetimes.com 01 May '13, 7am

SAN JOSE, Calif. – A new class of active antennas is coming to smartphones. Tunable antennas that can dial in multiple fre...

When Google Gets It Wrong By Changing The Titles Of Web Pages

When Google Gets It Wrong By Changing The Title...

searchengineland.com 30 Apr '13, 9pm

Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it think...

Webinar: Proposed Final 2013 Registrar Accredit...

icann.org 30 Apr '13, 11pm

Join ICANN Staff and members of the Registrar Negotiating Team for an update on the Proposed Final 2013 Registrar Accredit...

Top 5 safari loos with a view

aluxurytravelblog.com 01 May '13, 11am

offer an ultra luxurious mobile camping experience through the Okavango Delta and the Kalahari, the tents are opulent and ...

Google Search App With Google Now Breaks Into i...

searchengineland.com 05 May '13, 6am

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Top 5 safari loos with a view #tt

aluxurytravelblog.com 02 May '13, 6am

offer an ultra luxurious mobile camping experience through the Okavango Delta and the Kalahari, the tents are opulent and ...

Google+ Interactive Posts

Google+ Interactive Posts

seroundtable.com 01 May '13, 12pm

Are you using the Google+ Interactive Post markup to improve click through rates on your Google+ shares? Probably not. I'm...

Google Search App With Google Now Breaks Into i...

searchengineland.com 04 May '13, 2am

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Search In Pics: Google Story Time, Not Evil Umbrellas & Google Japan View

Search In Pics: Google Story Time, Not Evil Umb...

searchengineland.com 10 May '13, 3pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Google Japan's View Of The City:

Google Japan's View Of The City:

seroundtable.com 10 May '13, 11am

Tom Anderson, co-founder of MySpace, was at Google's Japan office a few weeks ago and took a picture of the view from the ...

Google Kills Meebo Bar to Focus on Google+ Sign-In

searchenginewatch.com 30 Apr '13, 5am

Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its single sign on. Google a...

Yahoo Debuts New Ad Format in News Stream

Yahoo Debuts New Ad Format in News Stream

searchenginewatch.com 04 May '13, 6pm

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the n...

Congress Gets YouTube Live Stream: The highly-coveted YouTube Live Stream is being made available to Congress...

Congress Gets YouTube Live Stream: The highly-c...

reelseo.com 30 Apr '13, 7pm

Who knows how much they will use it, considering what we just read from Greg Jarboe the other day , but members of Congres...