29 Apr '13, 10pm

Is Multinational SEO Dead? No, But It’s Changing…

Is Multinational SEO Dead? No, But It’s Changing…

I’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences, ranging from San Jose, Toronto, London and Leeds, soon to be joined by Seattle and Riga, I’ve become very conscious of a cloud of what can only be described as “SEO Depression” unfolding over conference panelists (though much less so for the delegates themselves). The recurring narrative seems to be that Matt Cutts, like some kind of demon, is always about to unleash a torrent of difficulties for SEO folks. One area which has come under heavy scrutiny in light of the recent Panda/Penguin updates is link building and adding links to your site. Unlike some colleagues, I don’t believe that link building is over, but I do think that those inbound links have to have a genuine value for users, otherwise they’re really not going to help much. To be h...

Full article: http://searchengineland.com/is-it-time-to-rethink-the-ter...

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