29 Apr '13, 4pm

4 Under-the-Radar Tips for Optimizing PLAs

In most cases, you’ll want to use descriptors (e.g. color/finish, dimensions, function; use your SKU-level search query data to find out what your products are showing up for and try to mirror that in your title copy. Normally, if you run a SKU-based search, PLAs will not show up, unless it’s a common product for a common brand. If it is a commonly searched SKU (which you should already know from your keyword data and test searches), and PLAs are showing up in those ad auctions, you would want to front-load the title with the specific SKU so people know they’re looking at the right product.

Full article: http://www.searchenginejournal.com/4-under-the-radar-tips...

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