29 Apr '13, 1pm

The Enhanced Campaigns Waiting Game

The Enhanced Campaigns Waiting Game

Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted, geo-segmented campaigns in favor of the new geo-bidding options within Enhanced Campaigns? Or, do we wait? Do we keep reading articles like this one, hoping to find guidance, when what we really want to find is some secret AdWords hack that lets us keep targeting tablets and bidding on mobile keywords like we’ve always done? That’s hoping against hope, of course, because it is very clear that Google is taking us all on a one-way trip to the Enhanced Campaign (EC) Universe in July. My Advice On Enhanced Campaigns: Wait A few weeks ago, down at Hero CONF in Austin, TX, I suggested that all PP...

Full article: http://searchengineland.com/the-enhanced-campaigns-waitin...

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