29 Apr '13, 1pm

Content Karma: Why Being Generous With Your Content Will Help You

Content Karma: Why Being Generous With Your Content Will Help You

From a UX perspective, ensuring that our users could access our content created a better and more targeted user journey and also allowed us to determine how successful our content was. Presenting the larger picture about how opening our content would allow users to find it and share it, while creating a better journey that we could monitor, track and improve on, made giving our content away without a conversion (in this case a sign up to our site) much easier to sell. It also showed that this was a project that would help the company as a whole and was not just a hack to increase traffic, which lent it more strength (since leadership can be wary of what is perceived as SEO "tricks"). Whenever possible, teaming up across your company will make it easier to implement a project and will also give you some new ideas and direction for how to do so.

Full article: http://www.seomoz.org/ugc/content-karma-why-being-generou...

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