29 Apr '13, 10am

Competitor Research In An Inbound Marketing World

Competitor Research In An Inbound Marketing World

, and today I want to talk about the changing landscape of competitor analysis as more and more people make the shift from just SEO to inbound marketing. Since inbound marketing includes a lot more than SEO, if we want to be effective inbound/online marketing consultants, we need to not only have proficiency or knowledge of the different roles of an inbound marketer, but when we get into actionable recommendations for our clients or our company we need to know how to analyze what our competitors are doing across the whole marketing space, both to identify deficiencies in their strategy that you can exploit as well as to see what they are doing that you should also adopt for your company.

Full article: http://www.seomoz.org/blog/competitor-research-in-an-inbo...

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