29 Apr '13, 5am

Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]

Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]

Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year, while click-through-rates (CTRs) are up a very positive 62 percent. Total search spending in 2012 was up 32 percent from 2011. On the other hand, the global average CPC dropped. At $0.39 in Q1 2013, it was at a five-quarter nadir, although it's not that far below the $0.41 CPC of Q1 2012. It seems that many search marketers have not caught up to the mobile revolution, however. In both the U.S. and UK, desktop devices, while accounting for the lion's share of clicks, see spending outpacing click-through rates. U.S. desktop CTRs were 81 percent of all, while desktops garnered 86 percent of the search spend....

Full article: http://searchenginewatch.com/article/2264603/Kenshoo-Glob...

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