28 Apr '13, 4pm

How to Successfully Launch a New Website & Refresh Your Brand

How to Successfully Launch a New Website & Refresh Your Brand

Setup 301 Redirects: People miss this time and time again. To keep it simple, Google has an index of all of your current pages. When you launch a new website those old pages might not have the same URLs as the new pages do. If you wipe out your old pages then you wipe out Google's current index of your site. That's a bad thing to do. It can really hurt your rankings. If any of your URLs are going to change with your new site launch you must have a proper 301 redirect strategy in place before your launch. Don't Forget About Analytics Code: Here's another website launch fail. When you launch your new site don't forget about your analytics codes. I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. Any hole in tracking data is extremely detrimental. Perform Quality Control: Invite multiple...

Full article: http://searchenginewatch.com/article/2264593/How-to-Succe...

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a brand new one would do I spose...

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