27 Apr '13, 5pm

Guy Kawasaki Talks Content Marketing, Social & Google+: by @sewatch

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". He's also a TEDx speaker, a marketing adviser to Motorola, and one of the original Apple employees responsible for marketing the Macintosh. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". Below are five takeaways from the interview. 1. APE, (Author, Publisher, Entrepreneur) What is Kawasaki's latest book all about? "APE is a book that talks about how to be an author, publisher, and entrepreneur, and so the self-total is that you would be an effective self-publisher," Kawasaki said. "I think there's a revoluti...

Full article: http://searchenginewatch.com/article/2263598/Guy-Kawasaki...

Tweets

Guy Kawasaki Talks Content Marketing, Social & ...

searchenginewatch.com 24 Apr '13, 9am

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you shoul...

#Google+ Hangouts An Excellent Social Media Marketing Strategy #seo #sem #serps #socialmedia #socialmedia

#Google+ Hangouts An Excellent Social Media Mar...

submitedge.com 28 Apr '13, 3am

Google+ hangouts are an excellent way to help promote the way that you interact with your existing customers and help grow...

#spreeconf isn't just about the technical talks...

spreecommerce.com 02 May '13, 2pm

Networking Opportunities at SpreeConf DC Posted April 23, 2013 by Lynne Brehmer Comments We’ve built lots of networking op...

Workshops: Social Media Marketing for Business

Workshops: Social Media Marketing for Business

ask-kalena.com 30 Apr '13, 2am

This full-day workshop will show you step-by-step how to implement a social media marketing strategy for a business of any...

5 Advanced Social Media Metrics for 2013 | Sear...

searchenginejournal.com 27 Apr '13, 9pm

— or as I like to call it, legal stalking — is one of Google AdWords’ coolest innovations to date, but a lot of marketers ...

5 Advanced Social Media Metrics for 2013 | Sear...

searchenginejournal.com 27 Apr '13, 8pm

— or as I like to call it, legal stalking — is one of Google AdWords’ coolest innovations to date, but a lot of marketers ...

Google Now

Google Now

searchengineland.com 29 Apr '13, 2pm

Another example of Google Now amazing me was earlier this month, when I was in Munich. I already had euros from a previous...

Content Karma: Why Being Generous With Your Content Will Help You

Content Karma: Why Being Generous With Your Con...

seomoz.org 29 Apr '13, 1pm

From a UX perspective, ensuring that our users could access our content created a better and more targeted user journey an...

GrowSmartBusiness: Why Images Matter to Your Content Marketing #li

GrowSmartBusiness: Why Images Matter to Your Co...

networksolutions.com 29 Apr '13, 10am

Why Images Matter to Your Content Marketing April 29th, 2013 :: Rieva Lesonsky By Rieva Lesonsky There’s one piece of the ...

Is Google Encouraging User Generated Spam on So...

seobook.com 28 Apr '13, 7am

If you rely on Google so much, then I think you need really think hard about what would happen when the next algo update c...

Netmark Revolutionizes Social Media Marketing w...

promotionworld.com 29 Apr '13, 7am

Idaho Falls, ID (PRWEB) - Recently, in an effort to provide better, more relevant search results, Facebook has rolled out ...

10 Vital Steps to Building Social Influence via...

searchenginewatch.com 26 Apr '13, 2pm

Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence...

Our CEO is Clueless on Email Marketing

promotionworld.com 29 Apr '13, 8am

For some it comes sooner than with others. To encourage interaction use your emails to send customers to your social netwo...

Mining Your Social Networks for Content Marketing Ideas

Mining Your Social Networks for Content Marketi...

searchenginejournal.com 06 May '13, 11am

Carry out this same process on all of the major social networks, as the strength of an influencer’s following may vary by ...

this guy only owns 15 things. with some luck th...

ecouterre.com 29 Apr '13, 12am

@ Tillietoo2: Merely being a ‘senior lady’ is not necessarily reason enough to prevent one from living extremely simply, i...