26 Apr '13, 10pm

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

Ad Age is reporting that YouTube is reducing the charge for Upfront money this year ad they approach the NewFronts next week. Last year, with all the promise of the Original Channels Initiative and all the stars that were going to make YouTube more "legit." While the normal, everyday ad rates will be staying the same, there is a new outlook on the Upfront money. Where certain packages could cost over $10 million last year, including a $62 million music package, this year YouTube's minimum requirement will be a cool million. They have apparently learned from their mistakes. YouTube's Dropping the Asking Price for Advertisers at NewFronts According to the Ad Age article, YouTube sales head Lucas Watson states: Last year we were rigid; we got a few big advertisers with huge checks...We got a lot of feedback about being inflexible so now we are breaking them down into more man...

Full article: http://www.reelseo.com/youtube-slashing-prices-attract-ad...

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