26 Apr '13, 1pm

Five Ways to Improve Google Shopping Results

Ever since Google Shopping transitioned into a monetized service last year , marketers have been looking for ways to get the most out of it. After all, the service is making quite a name for itself. In fact, in the fourth quarter of 2012, Google Shopping sent 96 percent more traffic to sellers compared to Amazon Product Ads . For some marketers, the approach to Google Shopping is to treat it like any other comparison shopping engine (CSE). While Google Shopping is a CSE, it also acts a lot like paid search. This makes sense when you consider how seamlessly consumers can flip back and forth between search, shopping, and product listing ads within Google. It’s not uncommon to see clicks start in one of these channels and then lead to a conversion in another. Because of this close interaction, you can be successful in Google Shopping by applying many of today’s proven paid se...

Full article: http://www.searchenginejournal.com/five-ways-to-improve-g...

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