26 Apr '13, 11am

How to Create a Mobile Content Strategy

Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. Recent information from the Financial Times and The Guardian showing how users access these sites and sheds some insight onto user behavior. Both papers see evening and weekend spikes in mobile use in addition to weekday desktop usage. The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. Additionally, those tablet users fill in gaps left by other browsers. The white line in the slide below is tablet use on the Guardian's main site as opposed to their paid app. It shows a spik...

Full article: http://searchenginewatch.com/article/2264269/How-to-Creat...

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