25 Apr '13, 6pm

The Customer Journey to Online Purchase

The Customer Journey to Online Purchase

how different marketing channels (such as display, search, email, and your own website) help move users towards purchases. For example, some marketing channels play an “assist” role during the earlier stages of the marketing funnel, whereas some play a “last interaction” role just before a sale. how long it takes for customers to make a purchase online (from the first time they interact with your marketing to the moment they actually buy something), and how the length of this journey affects average order values.

Full article: http://adwords.blogspot.com/2013/04/the-customer-journey-...

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