25 Apr '13, 4pm

How to Measure the ROI of Social Media (No, it's Not Impossible!)

How to Measure the ROI of Social Media (No, it's Not Impossible!)

Part of the reason that measuring social media ROI is so difficult is that many marketers try to measure social media success through the social channel , examining metrics concerning “likes” and “tweets” that aren’t easy to monetize, while businesses are primarily concerned with website visits, email subscribers, calls and sales. Throwing around foreign terminology that doesn’t relate to the bottom line confuses business executives and can often make marketers sound like snake oil salesman.

Full article: http://www.wordstream.com/blog/ws/2013/04/25/social-media...

Tweets

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