25 Apr '13, 11am

Don’t Miss Essential New Paid Search Tactics At SMX Advanced

Retargeting can be an exceptionally effective way to guide a potential customer through their purchase consideration funnel. It can also be exceptionally annoying, bordering on creepy (not to mention a huge waste of money) if it’s not done properly. Pro-level Tips To Succeeding At Retargeting examines retargeting capabilities like Google remarketing lists, FBX, and new interactive ad formats. We now have more tools at our disposal to lure site visitors deeper into the sales funnel, upsell current customers with site retargeting and to reach new audiences searching for similar products and services with search retargeting. And these campaigns are expected to deliver. In this session speakers will share tactics and strategies for executing winning retargeting campaigns.

Full article: http://searchengineland.com/dont-miss-essential-new-paid-...

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