24 Apr '13, 11pm

Easier planning, better reporting: New tools for display ads

Easier planning, better reporting: New tools for display ads

First, meet the Google Display Planner, a free research and planning tool that delivers targeting ideas and estimates to help you build better display campaigns. Based on data you enter, the tool suggests places to run your ads on the Google Display Network along with key related details: impression and cookie ranges for our inventory, age and gender breakdowns, and historical cost-per-click (CPC) information. These features can help you:

Full article: http://adwords.blogspot.com/2013/04/easier-planning-bette...

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