24 Apr '13, 12pm

Phone Numbers In Google AdWords Display URLs?

We had used phone numbers in our Title or description of an ad up until Adwords introduced phone extensions. Ads with text with a phone number resulted in low CTRs which would impact the entire adgroup. To counter this we would create high CTR ads, run them without the phone# add, then when CTRs where high slip in the phone# ad until CTRs dropped. Start over. Generating real time live phone leads in this manner was very lucrative for a long time. Call extensions came out and we knew that this practice would soon be eliminated. Initially all calls were $1 and the accuracy and ease of call tracking was well worth the low cost. We removed phone numbers from our ad titles and descriptions at that time. Call prices have certainly increased, but again as Google does so well, they introduce a feature for free, gain users and then gradually increase the fees trying to keep them in...

Full article: http://www.seroundtable.com/adwords-display-url-phone-166...

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