24 Apr '13, 9am

Guy Kawasaki Talks Content Marketing, Social & Google+

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". He's also a TEDx speaker, a marketing adviser to Motorola, and one of the original Apple employees responsible for marketing the Macintosh. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". Below are five takeaways from the interview. 1. APE, (Author, Publisher, Entrepreneur) What is Kawasaki's latest book all about? "Well, APE is a book that talks about how to be an author, publisher, and entrepreneur, and so the self-total is that you would be an effective self-publisher," Kawasaki said. "I think there's a re...

Full article: http://searchenginewatch.com/article/2263598/Guy-Kawasaki...

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