15 Aug '11, 3pm

The Pros And Cons Of Outsourcing Social Media

Social media is becoming increasingly more important for business. In addition to being a branding and relationship building tool, a social media presence now contributes towards your search engine ranking. Google and Bing have both confirmed that “social signals” are factors in the ranking algorithms. While some companies have fully embraced social media, others have remained hesitant, until now. Social media can no longer be called a fad. Social media is a powerful tool that’s here to stay. It will continue to evolve but the premise will remain the same. Now that companies have accepted that they need to get involved, the next step is to think about how they want to get involved. Should they handle it in-house or outsource? The right decision depends on the company and the resources that they have.

Full article: http://www.searchmarketingstandard.com/the-pros-and-cons-...

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