23 Apr '13, 2pm

Three Reasons to Embrace Video Storytelling

Three Reasons to Embrace Video Storytelling

In the past few years, as owner of a video production company, I’ve noticed a real shift in what clients are requesting. A few years ago, it was mostly the typical sales pitch video. But, now clients want more. They’re looking for ways to connect with their audience, to use emotion, and to create a lasting impression. This is a promising trend for all of us in the professional video industry. Below are a few reasons to embrace the trend of storytelling in videos. 1. Storytelling sets us apart as video professionals in a world where anyone can shoot and edit. As professionals, we strive to do a much better job than our clients could do just setting up a camera and reading a script. New editing software and cheap digital cameras make everyone a video producer. But, once we hone the craft of telling great stories, our clients can’t really emulate that. And, they don’t want to...

Full article: http://www.reelseo.com/reasons-embrace-video-storytelling/

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