14 Aug '11, 6pm

SEO in an Increasingly Social World

While many (foolishly) argue that SEO is dead, that isn't likely to happen soon. Matt Cutts tells us that SEO is here to stay , and I agree. But SEO is changing rapidly, and one of the biggest forces driving those changes is the increasingly social nature of the web. Search Engine Motivations One fascinating thing about SEO is the constant change. Most of us experience this through the changes made by the search engines to their results, such as the recent advent of Google Boost . What interests me more is what motivates these changes? We could provide the simplistic answer of "increasing profits," which would be correct, but it isn't sufficient. It may sound trite, but the answer for both search engines is increased user satisfaction. In Google's case, this is measured by click-through rates, low bounce rates, and a variety of other metrics. These types of metrics are see...

Full article: http://searchenginewatch.com/article/2066668/Search-Engin...

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