21 Apr '13, 5pm

What are you optimizing your pages for?

Tweet SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you'd be right. Increasingly, however, I am finding that clients believe so fervently in SEO that they aren't actually optimizing their pages for sales. If you are falling into the trap, you'll likely regret looking so narrowly at SEO. This was all brought to mind by interactions with two different people the last few days who each are concerned about the same thing--search traffic dropping to their sites. When I dug into the situation further, I found that neither had any idea what kind of sales they were generating from their sites. One, in fact, knew that the page that had recently dropped in search rankings had an extremely high bounce rate, so they couldn't have been selling very much. Now, for both of these pe...

Full article: http://www.searchengineguide.com/mike-moran/what-are-you-...

Tweets

#HappyEarthDay! What are your favorite #greenti...

worldwildlife.org 22 Apr '13, 7pm

If your washing machine has a setting for the amount of clothing you're washing, choose a low setting—you'll use less wate...

These two web pages have done more for my #vim-...

robots.thoughtbot.com 23 Apr '13, 5pm

September 29, 2011 gabebw vim self-vimprovement Movin’ and Shakin’ Time for some self-VIMprovement! As you might know, the...

Changes to Facebook Pages: The New Canvas for Mobile Marketing

Changes to Facebook Pages: The New Canvas for M...

searchenginepeople.com 23 Apr '13, 5pm

With the inclusion of Graph Search, your Facebook page and its visibility online are beginning to compete in importance wi...

Why high PR websites don't rank first | 123-reg...

123-reg.co.uk 24 Apr '13, 3pm

There are no exact steps you can follow in order to convince Google that your website deserves to rank first. There are so...

SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

SEO Tactics for App Stores, Mobile App Website ...

searchenginewatch.com 18 Apr '13, 11am

The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than trad...

SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site

searchenginewatch.com 08 Apr '13, 1pm

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to ...

Google: Pushing Hundreds Of Thousands Of Pages Can Raise A Red Flag

Google: Pushing Hundreds Of Thousands Of Pages ...

seroundtable.com 18 Apr '13, 12pm

As I covered at Search Engine Land yesterday, Matt Cutts, Google's head of search spam, posted a video answer to a questio...

How to Create the Best Landing Pages for Your Google AdWords Account

How to Create the Best Landing Pages for Your G...

wordstream.com 17 Apr '13, 1pm

Creating Quality PPC Landing Pages You can have an SEM account with hundreds of thousands of keywords that each have fanta...

4 Under-the-Radar Tips for Optimizing PLAs

searchenginejournal.com 29 Apr '13, 4pm

In most cases, you’ll want to use descriptors (e.g. color/finish, dimensions, function; use your SKU-level search query da...

Google Admit That Too Many New Pages At Once Co...

davidnaylor.co.uk 18 Apr '13, 8am

We are all aware that Google have revealed that they are looking for websites to stay fresh and to keep the content of the...

Removing negative pages from the first few page...

forums.seochat.com 13 Apr '13, 10pm

Removing negative pages from the first few pages of search results? Hello, SEOchat! As my username implies, I know very li...

Google: Adding Too Many Pages Too Quickly May F...

searchengineland.com 17 Apr '13, 6pm

Matt said that Google can handle it either way but he did say that if a site released hundreds of thousands of pages overn...

Godaddy Roll Out New gTLD Pages

thedomains.com 17 Apr '13, 4pm

Godaddy = gTLDs coming this summer ?? Late Fall if at all ! This comes from the same company who sold overstock.com a bill...

Godaddy Roll Out New gTLD Pages

thedomains.com 17 Apr '13, 2pm

Godaddy = gTLDs coming this summer ?? Late Fall if at all ! This comes from the same company who sold overstock.com a bill...