20 Apr '13, 10pm

Keep users coming back to your site with these great #SEO tips.

When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. We can now apply that mantra in a "first engagement" scenario, after a user clicks a search result, to ensure SEO landing pages: C onnect with intent: Offering a user what they expect. R esolve (initial) user query: Answering their initial query. E ngage the user: Sending user signals to search engines. D rive further user engagement (if necessary): Additional signals to both users and search engines. A searcher intent to site content engagement scenario I call "CRED ". In ...

Full article: http://searchenginewatch.com/article/2261323/10-Killer-SE...

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10 Killer SEO Landing Page Tips

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