19 Apr '13, 7pm

4 Ways To Take Your AdWords Scripts To The Next Level

4 Ways To Take Your AdWords Scripts To The Next Level

Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts, you likely experience at least one of these two frustrations: You know exactly what you should be doing, but there aren’t enough hours in the day to get it done You’ve bought a tool that automates AdWords account management, but you find yourself locked into a cookie-cutter solution that doesn’t let you tweak things based on the unique aspects of your business AdWords Scripts are a great solution to address these two problems, though they’re not perfect. They don’t lend themselves well towards working with very large accounts; they require marketers to write code (which could ha...

Full article: http://searchengineland.com/4-ways-to-take-your-adwords-s...

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