19 Apr '13, 2pm

Part Two: Twitter Goals, Ad Selection and Account Setting Tips

Part Two: Twitter Goals, Ad Selection and Account Setting Tips

Twitter interests can be assigned based on a single follower. If someone follows 100 people, including 99 hair dressers and one bowler whose wife is a hairdresser, they’d be included in the bowler interest category and shown ads for new bowling shoes. Therefore, allow yourself to cut interests that don’t seem to respond well. General terms that could apply to a broader audience may make a lot of sense intuitively for your customers and industry, but the combination of a broad theme and how twitter targets themes may dilute the quality of the audience you reach.

Full article: http://www.seerinteractive.com/blog/part-two-twitter-goal...

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