19 Apr '13, 9am

Is Facebook Local Search's Sleeping Giant, or Just Sleeping?

Is Facebook Local Search's Sleeping Giant, or Just Sleeping?

I'm frequently asked who's winning in local. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume. But courting a fragmented SMB market (direct and through re-sellers ) continues to develop. Pureplays like Foursquare and Yelp aggregate respectable-sized audiences, but face those same monetization challenges of a fragmented SMB population. Yelp has an edge here, as it brings engineering and product focus together with direct local ad sales. Speaking of direct sales, there's also yellow pages. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products. But where's Facebook in all of this? It usually gets my "sleeping giant" designation within local. That's not to ignore its alre...

Full article: http://searchenginewatch.com/article/2262639/Is-Facebook-...

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