17 Apr '13, 9pm

Facebook Launches CPA Bidding

Facebook is now offering CPA-based (cost-per-action) ads through the ads API for certain actions, including conversions on page likes, link clicks, and offer claims. This feature will give advertisers more predictability in their spend for specific actions. CPA will operate as the max you’re willing to bid/pay for an action.

Full article: http://www.searchenginejournal.com/facebook-launches-cpa-...

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