17 Apr '13, 5pm

Most Internet Time is Spent on Social Media, Experian Says

Most Internet Time is Spent on Social Media, Experian Says

Social networking is (again) the activity that internet users spend the most time doing. It’s been this way for a few years now, and Experian’s latest report confirms it’s still the case. Experian says that, in the U.S., 27 percent of every hour spent online is spent on social networks and forums — that’s about 16 minutes out of every hour. Entertainment sites (nine minutes per hour) and shopping (five minutes per hour) are second and third, respectively. Here’s what a typical hour of online time in the U.S. looks like: This is actually down a bit from Experian’s similar report a year ago, when time on social media sites was about 30 percent of every hour. But that seems to be because the data only applies to how we spend time when we’re using computers; it doesn’t include activity on mobile devices. And social networking is big on mobile devices. Facebook recently announc...

Full article: http://www.smallbusinesssem.com/most-internet-time-is-spe...

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