17 Apr '13, 7am

Can Google be Trusted to Do No Evil?

Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena. I was certain it ran a lot deeper than that. When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Then Eric Schmidt said as much in Edinborough. But by that time, there was enough discussion around the real-names-only policy on Google+, that quite a few people had accepted the fact that Google was simply gathering information. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users. Others (myself included) saw it in a broader view – ad targeting, yes... but it was also a great addition to the tie-ins that they needed to build out a massive entity database. ...

Full article: http://searchenginewatch.com/article/2261957/Can-Google-b...

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