16 Apr '13, 10am

How to Build an Online Community for Your Business

How to Build an Online Community for Your Business


Let me be very clear about this. You can measure ROI in community building, but it’s not as simple as measuring a cell phone case purchase in a shopping cart. You’ve got to be creative about what and how you measure and know that it takes time to see results. And sometimes the stuff that brings ROI cannot be easily measured . 

 When discussing expectations about results, be realistic. Don’t sugar coat it. Building (or growing) a community takes time (and a lot of work). And so does accomplishing goals. Especially big ones. It’s important that you have open communication with the team about what can be expected in the long and also the short term. 

 We like to talk about examples of what the little victories look like. Like getting recognized for a good piece of content with a retweet on Twitter. Or a lead that was generated through a good conversation you had with someo...

Full article: http://www.seomoz.org/blog/how-to-build-an-online-communi...

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