15 Apr '13, 9pm

Brands Can Now Target Facebook Users Based on Activity Outside Facebook

Brands Can Now Target Facebook Users Based on Activity Outside Facebook

Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. With this latest change to its arsenal of ad products, Facebook is trying to gain more pull with large advertisers in particular, as it pieces together more actionable data such as shopping patterns, email lists and loyalty programs on its users. Marketers can now go to Facebook to place ads in front of users based on more signals and a deeper compilation of data mined from more sources. Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. "We have a numbe...

Full article: http://searchenginewatch.com/article/2261635/Brands-Can-N...

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