Why Testimonials Are So Important To Your Customers

When people shop, whether online or offline, there is always a measure of uncertainty throughout the buying process. Typically, the uncertainty fades as the buyer journeys through the process of researching their purchasing decision. They gather facts about what they need, look at features, benefits, quality, pricing and so on. A brand that is really good at selling will be one that is really good at helping the potential customer to navigate through their uncertainty to confidence that they've chosen the right product or service for themselves.

Full article: http://www.searchengineguide.com/mike-fleming/why-testimo...

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