12 Apr '13, 1pm

From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset

From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset

Third-party providers have stepped in to provide comprehensive and flexible tracking systems with deep integration capabilities. But, while it sounds nice in a pitch, complex tracking integrations are only relevant if you have complex tracking demands. Some businesses require complex tracking solutions such as composite metrics or latent conversion attribution; however, the reality is that most advertisers have simple advertising tracking demands – either a CPA (cost-per-acquisition) or ROI (return-on-investment).

Full article: http://searchengineland.com/from-3rd-party-to-1st-party-t...

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Updated Blog: Puma Evolution Of Suede #ForTheStreet Finale Party #Events #Fashion

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