12 Apr '13, 9am

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

"Howdy, SEOmoz fans, and welcome to another edition of Whiteboard Friday. This week I want to talk a little bit about user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares. Let me show you what I'm talking about. In this first example, embed codes, a lot of websites use embed codes all over the place. SlideShare is a good example. When you get to SlideShare, you find a particular presentation, and then you can copy and embed that onto your page. Bitly is another good example. When you go to Bitly, they've got a little copy and paste sector. You paste in a link. It turns into the short Bitly link. You grab that out. All sorts of things do this. YouTube does it. Vimeo does it. Any type of infographic that's embeddable, they all have these embed codes. Embed codes are a phenomenal way ...

Full article: http://www.seomoz.org/blog/remove-unnecessary-steps-and-w...

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