11 Apr '13, 9pm

SearchCap: The Day In Search, April 11, 2013

AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report] Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end? Well, CPCs are rising, but ROI is still solid. RKG’s Q1 Digital Marketing Report finds that as more merchants come on board, product listing ad CPCs are now just 10% lower than comparable text ads. [...] Google Beats Bing, Yandex & Blekko At Keeping Malware Out Of Search Results [Study] About three years ago, Google was labeled in one study as the “King of Malware.” Things have apparently changed a lot since then. A new study reports that Google is beating its primary search competitors pretty significantly when it comes to keeping malware out of search results. The 18-month study (PDF), done by a German [...] Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To M...

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Atlas Technologies Inc.*, North Charleston, S.C. (N65236-13-D-4870); Ausgar Technologies, Inc.*, San Diego, Calif. (N65236...

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