11 Apr '13, 5pm

Online Video Advertisers Spend Money How, And Where? [Study]

Online Video Advertisers Spend Money How, And Where? [Study]

There are some interesting findings from a study conducted by Digiday along with sponsor Adap.tv that show the typical spend increases that you see associated with online video. However, there are some findings about how ad buyers are purchasing the ads that are enlightening--namely, the rise of private video ad marketplaces. We heard some interesting numbers coming out of last year's Newfront and a prediction of a billion dollars changing hands for this year's Newfront . But according to this study, the Newfronts may not be generating that much, and it all comes down to inventory. Online Video Ad Money Spending Broken Down Some basic findings from Digiday/Adap.tv 's Q1 "State of the Industry in Online Video" study include: 72 percent of video buyers’ budgets for the medium increased in the last year. The average spending increase of those whose video budgets rose was 53 p...

Full article: http://www.reelseo.com/online-video-advertisers-spend-2013/

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