10 Apr '13, 7am

Tracking Google Analytics Events with Google Tag Manager

Tracking Google Analytics Events with Google Tag Manager

If you survived this tutorial you could be wondering: "Is it worth using the Google Tag Manager? All this code and configuration stuff seems super complicated!". My answer is yes and yes. Google Tag Manager is a bit complicated because is a general tool that should work with any of your tracking code ("...one container to rule them all...). To accomplish this goal it gives you some tools and the freedom to glue them together in different ways. On the other hand GTM is still a young product and Google is actively working on it to improve the interface and the basic configurations options. At the end of the day I think that learning how to use it properly is good investment.

Full article: http://www.seomoz.org/ugc/tracking-google-analytics-event...

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