09 Apr '13, 1pm

How To Attribute Comparable Value To Search & Social Campaigns

How To Attribute Comparable Value To Search & Social Campaigns

The rapid growth of social media has meant that search engines now invest a significant amount of time into innovating how content discovery works on the Web. Recent projects such as Facebook Graph Search and the growth and adoption of Google+ signify the developing relationship between search engines and social media platforms. Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches and to provide a personalized search experience. Meanwhile, social networks are rapidly developing their search capabilities to surface real-time information and interest demographics. Social media has changed the way we work, and marketers are realizing that its importance and influence need to be correlated with ROI. Two of the biggest changes I have witnessed over recent years are: Soc...

Full article: http://searchengineland.com/how-to-attribute-comparable-v...

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