08 Apr '13, 3am

@johnandrews

Eric Enge recently published an essay entitled “Penguin 2.0 Forewarning: The Google Perspective on Links”. I know about it because Matt Cutts referred to it as a “good article”. It was about links and link building, and Google’s Penguin updates. For those who don’t know, Penguin Updates are updates Google pushes out which penalize web sites that are not big brands and which Google believes have incoming links that influence their rankings (or appear to be intended to influence search rankings). I would like to step through the article here in this blog post, and show why I believe this is illegitimate pro-Google propaganda. I don’t know Eric personally, so I can’t speak to his character. I hope he recognizes my post for what it is - an objective analysis based on what I see in his article, and have experienced with Google over the years. I’d love to know otherwise. Note: E...

Full article: http://www.johnon.com/795/link-building-is-illegal.html

Tweets

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