08 Aug '11, 12pm

4 SEO Steps To Follow When Changing URLs - by @harvey1dash8 via @SEnginePeople

In a perfect world every URL would be perfectly optimized from day one, but unfortunately this isn’t always the case. URLs have to be changed for a variety of reasons, whether you are optimizing the page for the first time, reacting to a change in the way people search, or are forced to do it for other reasons, it’s something that we all have to deal with in the world of SEO . However, if the URL you are changing has a significant number of tasty links coming into it, you won’t want to lose that link equity. Additionally, you don’t want internal links pointing to an obsolete URL. If this is a problem you’re facing for the first time or just need to recap, following these four steps will help you to keep your URL structure tidy, maintain a solid internal linking architecture and retain your link equity.

Full article: http://www.searchenginepeople.com/blog/howto-change-urls....

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