04 Apr '13, 9am

How to Manage an Effective Outreach Team

Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websites and saying oh-no-not-that to influencers on behalf of your business' brand. It's a scary thought, knowing you're incapable of monitoring each and every detail of whom and what they are pitching. Besides being scary, outreach teams are a breeding ground for inefficiency and poor practices. If you aren't careful, you could be leading a team made up of members who spend all watching TED talks or annoying Wall Street Journal journalists with guest post pitches. Effective outreach is only as good as its management. To ensure you're leading a winning team, consider implementing some of the below actions. Hire the Right People First, you need to have an outreach team that is built for success. Not everyone is suited to conduct outreach. There is a certain ...

Full article: http://searchenginewatch.com/article/2259113/How-to-Manag...

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