03 Apr '13, 3pm

ValueTrack parameters for enhanced campaigns are live: manage your keyword level URLs by device

Recently, based largely on your feedback, we announced the launch of new ValueTrack features to help advertisers using keyword level URLs achieve specific conversion and ROI goals. These features are now live and ready for you to apply to your campaigns. To recap: We’re changing the existing parameter {ifmobile:[value]} . Previously, the ifmobile parameter would insert [value] when a user clicked your ad on either a tablet or a mobile device. Now, it will only trigger from an ad click on a mobile device. We’ve added a new parameter, {ifnotmobile:[value]} , where you can replace [value] with text that will then show up in your URL when the user clicks on your ad from a computer or tablet. These features will help you achieve your conversion and ROI goals, and make the upgrade to enhanced campaign s easier by: Directing users to a device-specific landing page at the keyword ...

Full article: http://adwords.blogspot.com/2013/04/valuetrack-parameters...

Tweets

Succeeding with enhanced campaigns

adwords.blogspot.com 04 Apr '13, 4pm

E-travel has improved CTR and conversion rate with context-optimized ads, mobile app downloads , and upgraded sitelinks. E...

3 Location Requests For Enhanced Campaigns

searchengineland.com 04 Apr '13, 3pm

The shift to Enhanced Campaigns is important to every advertiser, but critically important to Enterprise programs, particu...

Bing Ads Responds to Google Enhanced Campaigns

Bing Ads Responds to Google Enhanced Campaigns

searchenginejournal.com 05 Apr '13, 11am

Enhanced Campaigns has definitely brought up the need for Responsive Web Design. But as Bing Ads mentioned most companies ...

How to Manage an Effective Outreach Team

searchenginewatch.com 04 Apr '13, 9am

Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websi...

Ad Group-Level Mobile Bids Coming to Enhanced C...

searchengineland.com 09 Apr '13, 5pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

"Advertisers Deserve Control" Bing Ads Responds...

searchengineland.com 05 Apr '13, 2pm

Reiterating statements he made at SMX West last month, David Pann, general manager of the Search Network at Microsoft, is ...

Expanding Search Campaigns Up The Purchase Funnel

searchenginejournal.com 04 Apr '13, 12pm

Separate campaigns by stage in the purchase funnel. It’s likely that you’re going to want to set different budgets and tar...

Keyword Bulk Uploads Saves You Time

searchenginejournal.com 03 Apr '13, 1am

Many AdWords users wanted to be able to make account changes without having to upload the report via another tool or go ba...

"Advertisers Deserve Control" Bing Ads Responds...

searchengineland.com 07 Apr '13, 3pm

Reiterating statements he made at SMX West last month, David Pann, general manager of the Search Network at Microsoft, is ...

Any Mobile Device Can Display Glasses-Free 3-D Images With This Novel Plastic Film

Any Mobile Device Can Display Glasses-Free 3-D ...

spectrum.ieee.org 03 Apr '13, 6pm

Glasses-free 3D imaging on mobile devices is nothing new; the Nintendo 3DS has been around since 2010 impressing users wit...

How To Manage PPC Closely To A Budget

How To Manage PPC Closely To A Budget

searchengineland.com 01 Apr '13, 6pm

A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-le...