03 Apr '13, 9am

Big Brand Facebook Ad Image #FAILs

Big Brand Facebook Ad Image #FAILs

It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster Facebook ads. The great news is, many small to midsized business marketers can still eat big brands' lunch in many ways if they are über nimble, fast to adapt, and understand what makes the most impact in various channels. Some big brands are downright failing when it comes to Facebook ad images and copy. In a visually rich, fast-moving, content-saturated environment images in Facebook ads are the first element that disrupts the user enough to pay attention to your ad. Here we'll feature big name brands, their disappointing Facebook ads, lessons to be learned, and what they could do different. After that, we'll highlight some brands and their ads that are screaming off of Facebook. Fashion Fai...

Full article: http://searchenginewatch.com/article/2258772/Big-Brand-Fa...

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