02 Apr '13, 5pm

Everything I Know About Link Building I Learned in 1998

When I tell the story of the importance of content & audience in linking, I typically go back to my first days in SEO and Internet marketing .. back to the late 90’s. Why? Well, part of it has to do with me being an old man and one of the signs of aging is the need to tell stories. But first and foremost, I honestly believe that I was lucky to start where and when I did in this industry, and learned a lot in 1998 & 1999 that I still apply to my process and thinking today. And after the Penguin smackdown on fake links / fake blog posts / fake authors / fake blogs … the approach that I’ve always taken to linking helped lead my clients through the valley of darkness during those tough times, and emerge stronger than ever.

Full article: http://www.searchenginejournal.com/link-building-1998/62149/

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