02 Apr '13, 3pm

A Data-Centric Approach To Identifying 404 Pages Worth Saving

A Data-Centric Approach To Identifying 404 Pages Worth Saving

A critical part of doing a site or link audit is checking to see how many 404 (page not found) pages there are in a site. I can’t tell you how many times I’ve seen an audit that lists the total number of 404 pages and advises developers to find appropriate pages to redirect these 404 pages to. That’s no big deal if we’re talking about just 20 to 30 pages. But, when a site has 404 pages in the thousands, and you tell the developers to fix these pages, you’re going to look more than a little ridiculous. So, how can you find out which of those 404 pages are actually important? Two of the most important metrics to look at are backlinks to make sure you don’t lose the most valuable links and total landing page visits in your analytics software. You may have others, like looking at social metrics. Whatever you decide those metrics to be, you want to export them all from your too...

Full article: http://searchengineland.com/a-data-centric-approach-to-id...

Tweets

Saving General Yang

gv.com.sg 02 Apr '13, 5am

Saving General Yang is based on the legendary Generals of the Yang Family. An epic tale about the renowned Song Dynasty's ...

Google's "Big Memory" On 404 Pages

seroundtable.com 09 Apr '13, 12pm

A Google Webmaster Help thread brings up a common question I see from webmasters, publishers and SEOs - why does Google We...

A 4-Step Approach to Ecommerce Content: Focus on the Experience

A 4-Step Approach to Ecommerce Content: Focus o...

searchenginewatch.com 03 Apr '13, 11am

Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to ...

Ethics of Big Data - A Review

intridea.com 04 Apr '13, 7pm

Anthony is a forward-thinking, charismatic professional who loves technology and working with software teams who are build...

3 Free SEO Tools for Identifying Target Keywords

searchenginejournal.com 03 Apr '13, 6pm

Another method of identifying potential keyword targets is to look at the phrases that are already generating organic traf...

New Tool: BigWebStats Aggregates Website Statistics And SEO Data

New Tool: BigWebStats Aggregates Website Statis...

searchengineland.com 02 Apr '13, 7pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Big Data - Has It Blinded Us With Science?

Big Data - Has It Blinded Us With Science?

searchenginewatch.com 04 Apr '13, 11am

GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless . Essentially, in a world where e...

How to approach journalists for your SEO

How to approach journalists for your SEO

seoptimise.com 08 Apr '13, 1pm

A link from a high-authority news website can do wonders for SEO. But do you know how to appeal to journos? The boundaries...

Ethics of Big Data - A Review | Intridea Blog

intridea.com 04 Apr '13, 7pm

Anthony is a forward-thinking, charismatic professional who loves technology and working with software teams who are build...

Ethics of Big Data - A Review | Intridea Blog –...

intridea.com 04 Apr '13, 7pm

Anthony is a forward-thinking, charismatic professional who loves technology and working with software teams who are build...

How to Kill Self-Reported Data

searchenginewatch.com 05 Apr '13, 7am

Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us?" While sel...

Estimated Traffic Net Worth $780

palatesensations.com 11 Apr '13, 7am

Cook up a storm and spice up working relationships with your colleagues