01 Apr '13, 1pm

Dynamic Remarketing Ads: The Future of Google Remarketing

Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time . As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google. I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care. Google Remarketing: The Old Way For any e-commerce website, it is becoming more and more important to have a Google Merchant Account set up. Merchant accounts are becoming extremely valuable within AdWords, as they feed your PLAs (Product Listing Ads), Product Extensions , and now your remarketing efforts. As most of you know, remarketing is important because not all potential customers that come to your site purchase right away. You need t...

Full article: http://www.wordstream.com/blog/ws/2013/04/01/dynamic-rema...

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